Hello,
Southwest
Welcome to my portfolio!
I'm Reha,
UX & innovation designer
Bridging digital and physical experiences to make complex systems feel simple and intuitive
FINTECH
Everbloom
Partnered with Sunlife / Developed a top-ranked concept for Sun Life Financial, using ethnographic research and journey mapping to design an empathetic support system for new parents.
USER RESEARCH
behavioral design
CONCEPT COMMUNICATION
EDUCATION
University of Waterloo - EDGE Program
Led a team of 5 ambassadors to overhaul social strategy, driving a 400% boost in engagement & 70+ program registrations
DESIGN SYSTEMS
Logistics
RailLink
Partnered with RSA / Developing a seamless transit journey by integrating digital rewards with physical travel, focusing on customer motivation and sustainable brand impact.
User research
service mapping
Sunstainability & lifestyle
PanDora
Created a mobile app focused on reducing food waste, using intuitive design to promote healthy eating habits among students and young adults
systems design