Hello,
AMAZON
Welcome to my portfolio
I'm Reha,
user experience designer
I love building simple, large-scale solutions.
FINTECH
Everbloom
Partnered with Sunlife / Designed a top-ranked high-fidelity app prototype focused on postpartum support, blending empathetic UX with polished visual design
I led the end-to-end design for this platform, from initial research to high-fidelity systems. I’m ready to use this experience to facilitate stakeholder workshops and define product roadmaps for Amazon’s senior leadership.
PRODUCT DESIGN
UX RESEARCH
DESIGN SYSTEMS
LOGISTICS
RailLink
Partnered with RSA / Developed a mobile app concept and points-based incentive program to gamify sustainable travel and increase brand impact.
I turned complex logic into a simple, gamified system that increased user engagement. I can apply this same analytical approach to assess user behavior and refine design guidelines for Amazon’s large-scale software.
UX RESEARCH
UI DESIGN
Sunstainability & lifestyle
PanDora
Created a mobile app focused on reducing food waste, using intuitive design to promote healthy eating habits among students and young adults
I built PanDora using a scalable design system to ensure consistency across mobile and web. I’ll bring this focus on 'design-to-development' efficiency to help Amazon’s engineering teams implement high-quality, responsive layouts
systems design
EDUCATION
University of Waterloo - EDGE Program
Led a team of 5 ambassadors to overhaul social strategy, driving a 400% boost in engagement & 70+ program registrations
I led a cross-functional team to a 400% increase in engagement by standardizing how we deliver technical projects. This proves I can navigate large organizations and hit rigorous deadlines to ship solutions for large number of users
DESIGN SYSTEMS